Project time | 项目时间：2023
AOC A1 Smart Projector
AOC A1智能投影
Product Positioning
产品定位
After market research and user surveys, we found that within the price range of 600 to 900 yuan, female users account for approximately 70%. Therefore, the AOC A1 smart projector is a product carefully crafted based on market demand, designed specifically for female users in terms of appearance, packaging, and intelligent software features.
The AOC A1 smart projector features a design with rounded and gentle lines, complemented by exquisite electroplating decoration. The casing is available in rouge pink or milk tea white, creating a delicate and fashionable sensation.
经过市场研究和用户调查，我们发现在600～900元价格区间内，女性用户占比约70%。因此，AOC A1智能投影是我们根据市场需求精心打造的产品，从外观设计、包装到智能软件功能，都专为女性用户而设计。
AOC A1智能投影仪采用圆润柔和的线条设计，搭配精致的电镀工艺以装饰，外壳颜色选择胭脂粉或奶茶白，营造出精致而时尚的感觉。
Sound and Picture Quality Description
音画质表现
音画质表现
The AOC A1 smart projector boasts outstanding image quality, employing a new generation of self-developed enclosed optical system that provides approximately twice the brightness compared to products in the same price range. Sound quality is a crucial factor in audio-visual products, and through in-depth collaboration with the high-end French audio brand Devialet, it features dual high-magnetic linear stereo speakers with a left-right sound output design, enhancing the three-dimensional audio effect of the left and right channels. After professional tuning by Devialet, the sound quality is balanced, delicate, and transparent, presenting a richer level of detail and delivering an exceptional auditory experience for users.
AOC A1智能投影仪画质出众，采用全新一代自研封闭式光机，亮度约为同价位产品的两倍。音质是影音产品中不可忽视的关键要素，与法国高端音响品牌帝瓦雷（DEVIALET）深入合作，采用双强磁线性立体扬声器，左右出音的设计布局，使左右声道的音效更加立体。经过帝瓦雷专业调音，音质均衡、细腻通透，呈现更丰富的细节，为用户提供卓越的听觉体验。
Smart Features
智能功能
The AOC A1 smart projector achieves cost optimization by adding intelligent features while maintaining a cost comparable to competitors, marking a breakthrough from manual to intelligent operation. It employs a laser Time-of-Flight camera to achieve millisecond-level autofocus. Additionally, with a built-in multi-axis gyroscope module, it automatically corrects trapezoidal distortion, meeting the diverse usage needs of users in various scenarios and providing a superior user experience.
AOC A1智能投影仪实现了成本优化，在与竞品成本相当的情况下，增加智能功能，突破性实现由手动操作到智能化操作。采用激光TOF摄像头，实现毫秒级自动对焦功能。同时，内置多向陀螺仪模组实现自动梯形校正，满足用户多场景下的使用需求，提供更出色的用户体验。
In summary, the AOC A1 Smart Projector aims to precisely meet market demands by combining elegant exterior design, outstanding audio performance, and perfected smart features. It caters to the expectations of female users, providing them with a refined, stylish, and intelligent projection experience.
综上所述，AOC A1智能投影仪以精准对应市场需求为目标，通过优雅的外观设计、卓越的音质表现和智能功能的完善，满足女性用户对投影仪的期待，为她们带来一种精致、时尚且智能的投影体验。
TEAM 团队
总监：杨卡 | 创意执行：王奕昌 | 品牌设计：谭翔匀 | 动效设计：邓强
